Check out a summary of the Coaching Research results HERE


  • mapping business coaching practices as applied in the Greek market by Greek and multinational companies
  • mapping best practices in coaching that can be shared with others in the market.



HR Professionals, HR Directors, Learning Managers & buyers of business coaching.
205 complete answers to a Qualtrics survey were compiled and 7 in-depth interviews with HR Professionals.


Focus groups: 15/10 & 21/10
Personal Interviews: November 2021 - January 2022
Questionnaire: February 2022
Results: September 2022
Presentations: GPMA November 2022 & Boussias People Mgmt Executive Seminar December 2022



Methodology / Combination of Tools:

Focus groups with HR Directors & HR Professionals
Structured survey in Qualtrics platform addressed to HR Directors, HR Professionals and coaching buyers through Linked In and Greek HR Association
In-depth interviews with HR Professionals whose company has systematized and established coaching practices.

Research design & implementation:

Lida Panayotopoulou, Assistant Professor, Athens University of Economics and Business - UOA
Krysta Tzelepi, Managing Partner Treasure Lab PC, Leadership Coach & Team Facilitator
Research study conducted under the auspices of the Postgraduate Program in HRM, Athens University of Economics and Business

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