Check out the results of our coaching research completed in 2022 and find out how you can benefit from it.

See how the research was conceived and what it entails in this article from HR Professional magazine in greek.

Read our Fortune Magazine article in Greek to discover the major findings of the research and how coaching can benefit your organization.

If you would like to plan the development of a coaching culture, read our ebook and contact us to discover how we can support you in the design and implementation.

The Story of our Research: Krysta was reflecting on the status of coaching in Greece: how few companies were using it when she started coaching in 2005 and how more and more companies are now using it as a tool for development. So, she decided to research on the status of the use of coaching In the Greek market. To make this a more scientifically sound research, she contacted Leda Panayotopoulou, Assistant Professor at Athens University of Economics and Business (AUEB) to cooperate with her. A mixed-method research methodology was used. The Association of HR Managers in Greece- SDADE offered to sponsor the research, together with the Postgraduate Program in HRM, Athens University of Economics and Business, AUEB.

  • mapping business coaching practices as applied in the Greek market by Greek and multinational companies
  • mapping best practices in coaching that can be shared with others in the market.


HR Professionals, HR Directors, Learning Managers & buyers of business coaching.
205 complete answers to a Qualtrics survey were compiled and 7 in-depth interviews with HR Professionals.


Focus groups: 15/10 & 21/10
Personal Interviews: November 2021 - January 2022
Questionnaire: February 2022
Results: September 2022
Presentations: GPMA November 2022 & Boussias People Mgmt Executive Seminar December 2022

Methodology / Combination of Tools:

Focus groups with HR Directors & HR Professionals
Structured survey in Qualtrics platform addressed to HR Directors, HR Professionals and coaching buyers through Linked In and Greek HR Association
In-depth interviews with HR Professionals whose company has systematized and established coaching practices.

Research design & implementation:

Lida Panayotopoulou, Assistant Professor, Athens University of Economics and Business - UOA
Krysta Tzelepi, Managing Partner Treasure Lab PC, Leadership Coach & Team Facilitator
Research study conducted under the auspices of the Postgraduate Program in HRM, Athens University of Economics and Business

Ready to find out more?

We would love to hear from you to arrange your complimentary trial coaching session.