Our book for February is “When”: The Scientific Secrets of  Perfect Timing”, Daniel Pink  unlocks the scientific secrets of perfect timing and highlights the crucial role it plays in our lives, despite the fact that few of us give it the importance it deserves.

Through 700 scientific research studies and data from the fields of economics, anthropology and social psychology, it offers us a penetrating look at the decisions we make:

• why do we make a decision?
• why do we make it at the particular timing?
• what impact does all this have on our lives?

It is a book that keeps the reader’s interest undiminished and through examples, stories, and research, the importance of timing is revealed.