Insights from Our Business Coaching Research:

This was the 1st Research study done in the Greek Market on Business Coaching Practices, by Treasure Lab in cooperation with the Athens  University of Economics and Business

The Story of our Research: Krysta was reflecting on the status of coaching in Greece: how few companies were using it when she started coaching in 2005 and how more and more companies are now using it as a tool for development. So, she decided to research on the status of the use of coaching In the Greek market. To make this a more scientifically sound research, she contacted Leda Panayotopoulou, Assistant Professor at Athens University of Economics and Business (AUEB) to cooperate with her. A mixed-method research methodology was used. The Association of HR Managers in Greece- SDADE offered to sponsor the research, together with the Postgraduate Program in HRM, Athens University of Economics and Business, AUEB.

Our research objective:

  • mapping business coaching practices as applied in the Greek market by Greek and multinational companies
  • mapping best practices in coaching that can be shared with others in the market

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